The difference here is that the social activity occurs within the boundaries of the enterprise process, in one process step, or in multiple as needed to carry the conversation forth across the process.

FORBES: Modeling Enterprise Social Business Processes

Needless to say, this is a highly thought-out process and likely not the sort of activity that Facebook users expect from their social networking experience.

FORBES: Facebook Strikes A Blow To Social Media Spammers

LinkedIn Talent Pipeline: a new offering from LinkedIn that lets recruiters manage the end-to-end interactions of all their candidates (including social activity) throughout the recruitment process.

FORBES: Social Recruiting Goes Wild