The sooner companies recognize and get into the greening frenzy the better their chances of influencing the process.

FORBES: Sustainability Standards and Sustainability Creep

But for the healthcare experienced by the vast majority of providers and patients and influencing a meaningful share of the dollars spent, the process will take much longer.

FORBES: , a founding partner of Recon Strategy

Finally, strategic influencing is about building commitment to the organization's strategic direction by inviting others into the strategic process, forging relationships inside and outside the organization, and navigating the political landscape.

FORBES: Magazine Article