The company is in the process of holding an expo in Tokyo, where they've lined up some leading Japanese manufacturers to show off their latest gear, along with concept products that will never see the light of an LCD screen.

ENGADGET: Japan's NTV shows future of mobile TV

Its infrastructure, rule of law, and climate for opportunity have been emphasised in a more effective way than appearing at any number of international Expo events, showing in the process what a fine destination for talent or capital the country is.

BBC: Will Olympics prove a bargain for UK soft power gains?