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To combat showrooming, retailers are in the process of deploying omni-channel strategies, such as buy online and pick up at the store.
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The Weather Channel feels that the naming process makes for quicker media identification, especially via social media, allowing people to track the storm story fast and easily.
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It traveled up a channel Thursday toward Mobile, a process that typically takes two to three hours.
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Existing IT systems were designed to address problems of data integrity, process management, security and speed for multi-channel transactions.
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After explaining the basic process by which mobile phones authenticate then get an open channel on a GSM base station or network tower, the Grugq then offered up a series of ways that this process could be thwarted.
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The whole idea of implementing a marketing automation technology like Eloqua or Marketo is to be able to track the customer as they interact through any channel, to create a central brain that indicates at which stage of the buying process a customer may be at, and then to use that understanding to send just the right message.
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Many parents view private preschool as a necessary step in the even more stressful process of securing a place in a private grade school, the process for which has been chronicled recently in the documentary "Getting In" on the TLC cable channel.
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To speed that process, IFTTT is building out a platform that will make it easy for anyone with an API to create a channel on IFTTT.
FORBES: IFTTT: San Francisco Startup Lets Anyone Control The Internet of Things