Not to mention the fact your new team has the old team still in the building to ask questions about process, the category, etc.

FORBES: Trouble With Your Agency? Make Them Re-Pitch Your Account.

In the past, Apple has been able to handle this process of maturation by creating category-killing products in big existing markets.

FORBES: Apple Plunges $50 On Short Revenue -- What Does This Mean for Apple's Leadership?

Like other Big Box stores, all the companies in the Office Supplies category have cut back: closed stores, process re-engineered operations and, like every other sector that was unable to find some level of emotional engagement to hang their brand on, price-promoted, price-promoted, and then did more price-promoting.

FORBES: Office Depot To Buy OfficeMax? And Then There Were Two.

Looking into the second quarter, Samsung expects to improve profitability in the chip business with a recovery in PC DRAM price and by expanding its new product category with mobile application processors based on 32 nanometer-class process technology.

ENGADGET: Samsung's Q1 2012 profits nearly double year-over-year on higher margins for TVs and phones

There would also be 21 Category B Posts where there would be an "enhanced" confirmation process and an effective veto.

BBC: Committees seek power over key hiring and firings

Ashcroft's interim measure allows time for the INS to process the boy's application for a new type of visa, known as a Category T, specifically devised to help victims of human trafficking.

CNN: Boy used in smuggling scheme can stay in U.S.

Millions of simultaneous users play Farmville or Draw Something (which scaled up to 36 million users in 6 weeks), which requires a simple, fast, elastic database (called a NoSQL database, a new category of product designed for the age of big data), that can process and deliver massive amounts of user and other types of data in real time.

FORBES: The Big Deal On Big Data