Working with companies like Reveille, Telemundo, Dots and Bag of Misfits, Paula and Infusion Development have developed a search tool that will power a Web-based casting process for reality and scripted TV and Web series, as well as advertising and anything that requires unique individuals on any screen.

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As a woman who previously declared herself pro-corporate, in reality I am pro-process.

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Nietzsche referred to this as the "rejecting process, " noting that while creators like to brag about their big epiphanies, their everyday reality was much less romantic.

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