This is short-term thinking in a long-term process that hurts manufacturers and consumers.

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The second case is one where you have some sort of offline process and you are thinking of moving to an Internet-based service.

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To expose your thinking process, make it visible to others using a simple three-step process.

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The stakes are high--and success will depend on the rigor of the process and the clarity of the thinking that goes into it.

FORBES: Page 2 of 2

But the process is slow and cumbersome, on account of the neurobiological irony that thinking about something--like visualizing tapping your finger on a desk--is often harder than doing it.

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Prometheus Laboratories that Prometheus obtained a patent on a method of treating digestive-tract diseases that is so broad it prevents its researchers from even thinking about the process it covers.

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