Although Biomatrix has been successful in marketing hyaluronan so far, it has had some problems, including buzz that got so negative it sued to stop unflattering comments posted on Web message boards.

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In other words, structural problems with the economics of retirement, not the marketing machines at American Express, Visa and MasterCard, may be to blame.

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While this approach is counter to how revenue is typically analyzed, which is by product lines, it gives the CEO great visibility into how well sales and marketing understand the buyers, their business problems and how effective they are in pursuing those opportunities.

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When marketing staff has a direct view of what is happening in a web site, problems can be found and fixed faster.

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Strong focus on marketing the Android ecosystem will put the right emphasis on solving key problems, like the mess in the Android update process.

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Whether it could have stolen a march on the big boys of mobile, or whether (more probably) it would have had the same hardware, marketing and distribution problems that befouled its larger cousin will never be known: the TouchPad Go was cancelled in utero and almost all existing models were destroyed.

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