Rev Brierley believes that adopting a more proactive marketing approach is a good way of tempting more couples in: "We haven't done this before, " he said.

BBC: Devon - Honeymoon over for church weddings?

Now, with the release of its first digital content-playing system and a more proactive marketing campaign, McIntosh has seen a 30% revenue jump since October (no, the company refuses to divulge its annual revenues).

FORBES: The Choice Of Rock n' Roll Icons, An Old Brand Learns New Tricks

This cash flow will be geared towards IT research and development, facilitating more proactive platform innovations, office communication, content collaboration and marketing analytics.

FORBES: Autonomics Will Change The Future Of Office Work (Ask Siri)