He is now an executive at a new company, PRM Consulting, which has 25 employees.

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Likewise, if PRM is viewed as an afterthought, that will increase the risk to providers during this transformative period.

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Sophisticated patient relationship management (PRM), as outlined in the aforementioned business case article, is where patient portal technologies are going.

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In the new model, PRM functionality becomes a linchpin.

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Sophisticated patient relationship management (PRM).

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