If you thought Farmville was addictive, Games And Prizes is a place where brands such as Shoe Dazzle, P90X and Alienware sponsor real-world prizes for in-game activities.

FORBES: Is Sponsored Gaming The Next Wave?

He points out that other activities in which society prizes a sense of restraint, judgment and the pursuit of the common good, such as law, health care and religion, have evolved into professions.

ECONOMIST: Business schools

We promote opportunities for New Zealanders to participate in and benefit from UNESCO international and regional programmes and activities, such as nominating New Zealanders for UNESCO prizes, enabling New Zealanders to apply for UNESCO fellowships and participation by New Zealand experts in UNESCO meetings.

UNESCO: What we do