Yes it attracts headlines and players because of the girth of said prize pool.

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What if instead of a donation, these companies had pledged their 1% towards an innovation prize pool?

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But Munster's 28-14 triumph against the Exiles means the Ospreys finished a disappointing third in Pool Three - therefore missing out on the consolation prize of qualification for the second-tier Amlin Challenge Cup.

BBC: Heineken Cup: Ospreys 29-17 Toulon