Unveiled via a successful Kickstarter project in December 2012, Transporter is a privatedata sharing and storage solution that gives users ownership and complete control of their data and files.
Many factors are at play here dealing with individual or third-party data retention policies sometimes beyond your control as well as continued usage of the same private encryption key and password.
Some customers will want a private cloud implementation to maintain greater control of the end to end experience, other customers are already moving data and applications to the Windows Azure cloud to take advantage of the reduced management and hardware costs the public cloud offers.