Launching the scheme, Chief Secretary to the Treasury, Danny Alexander, said the government's "first priority is to make sure the pilot works and the benefit is actually being passed on to customers" (something already being hotly disputed in Scotland).
It helps if everyone who works at the restaurant is clear that satisfying customers is their number one priority and that everyone is collectively responsible for that outcome.
For example, the top priority for us is always to fill gaps in our catalog, because we want all the most important works of classical music to be available on Naxos.