Prior to 2011 analytics was often treated as an add-on.

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Now in an alliance with IBM, it can provide advanced analytics on the data prior to visualization to provide greater insights.

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At MWC 2012, analytics as a category was less pronounced than prior years but in many ways more prevalent.

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It will keep experience of these prior technologies front of mind and will focus on one question: How can I use Big Data analytics to increase shareholder value?

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Performance data show that sponsor-to-sponsor deals did underperform other types of deals slightly on an absolute return basis by 3 percentage points, on average, in the years prior to 2004, and by 8 percentage points since then, according to PERACS, a PE performance analytics company (see Figure).

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