The Code of Practice for Official Statistics says ministers must "ensure that no statement or comment - based on prior knowledge - is issued to the press or published ahead of the publication of the statistics" and reminds them of their duty "to promote trust and maximise public value" of official data.

BBC: Building trust in building statistics

What exists at www.prettyyoungprofessional.com is nothing but months and months of content provided by a large group of contributors who had no prior knowledge nor provided consent of the supposed re-branding.

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