This led to a search for a solution that fit our needs: affordable apparel printing before any orders could come in.

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But printing customers are going to want those small orders, so where does this leave Xerox?

FORBES: Hot type

Printing is an age-old industry, but facilitating orders online--as Keane's company VistaPrint does--demands a bit of technical skill.

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It certainly does not want orders for several thousand copies at a time, because its laser printers are cheaper than printing presses only on production runs of fewer than 1, 500 copies.

ECONOMIST: Electronic books