That pays for the high-tech printing, hand-binding and a presentation box that's covered in goatskin and linen.

FORBES: Hint: It costs $2,900, and a seabird is the main character.

The Sporting News made its name by printing all the batting averages of every player in each league and every box score for the previous week.

FORBES: The Sporting News Ceases 126-Year Print Publication

The main reason you have only a few ounces of printed junk mail in the box outside your door, not a ton, is that printing and shipping this kind of mail costs money.

FORBES: Side Lines