MakerBot prominently positions the printer's setup guide at the top of the package, featuring a giant "READ ME BEFORE UNPACKING!"

ENGADGET: MakerBot Replicator impressions: the dawning of 3D printers in every home?

And the setup let each side avoid accountability: If a new printer flopped, was it because of bad design in the printer division--or because CSG had done a poor job in selling it?

FORBES: Magazine Article