Think of it as a beautifully printed book that's always available in perfect light.
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And the printed book never had the potential to put the expert lecturer at risk.
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"So customers should get the book at the around half the price of a printed book, " he said.
The idea was to augment its online local business search with printed book.
At the time, it was the highest price paid for a printed book.
Pew found that nearly three-fourths of U.S. adults read a printed book in 2011, and 11% listened to an audiobook.
But these costs typically represent only a tenth of a printed book's retail price, estimates Credit Suisse, an investment bank.
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The study also found that 89% of book readers of all ages had read a printed book and 30% had read an ebook.
We approached our current publisher with the idea, but they were appalled by the cost of publishing a printed book with some 300 four-color illustrations.
But despite the huge growth in e-books in the past few years, the traditional publishing houses are not yet predicting the end of printed book.
Young people are now much more likely to prefer to read on a computer screen rather than a printed book or magazine, according to a UK survey.
The printed book was a much more powerful learning innovation, because it allowed students to get a good higher education at a university lacking rare manuscripts or world-class scholars.
FORBES: Q&A with Christensen and Eyring on their new book: "The Innovative University"
In the same way, there may be a road to a niche audience in the creation of artistic versions of current books as a means to keep the printed book alive.
The shrinkage of the printed book business - particularly in non-fiction - has also led the publisher setting up ad-funded websites Honest John - for car enthusiasts, the Complete University Guide and home-grown veg site Allotments.
BBC: Ebooks: Is digital opening up a new chapter for publishing?
He looked around and discovered a burgeoning industry of companies that help authors publish their own books in any format they like, from the traditional printed book to e-books and Amazon's Kindle, and now for the iPad.
In this context, Minister Poghosyan underscored the successful impact of the designation of Yerevan as the World Book Capital in 2012 and invited the Director-General to attend the closing celebration on 10-11 December coinciding with the 500th anniversary of the first Armenian printed book in the country.
He also successfully worked to have his father's "Waterfront" articles printed in book form in 2005.
In portrait mode, about 30-35 lines of text are visible, offering an experience similar to that of a printed paperback book, says the company.
In the US, copyright holders get 63% of the price of each book printed to order from Google Books, with the Internet service retaining the remaining 37%.
Although the novel received positive reviews, sales of the book were not impressive and it took Kerouac a further six years before he was to get his next book printed.
Formatting and layout of text in the e-book may be different, but the informational content of an e-book will not differ in any substantive respect from that of a tangible, printed copy of the same book.
The Bay Psalm Book, which was printed in Massachusetts in 1640, is one of 11 remaining copies of a translated version of the Book of Psalms.
Three hundred thousand copies of the first edition of the book have been printed in Italy.
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Over 50, 000 copies of the book have been printed this year and many were sent to holders of Tesco clubcards.
In the book Schwarzenegger re-printed a photograph of a United Nations speech on combating global warming that he gave in 2007.
Late in 2007, Amazon released the Kindle, which presented a decent simulacrum of printed pages and could wirelessly download a book in sixty seconds.
This book (available electronically but always printed by the executive team) was several inches thick.
At the latest count, the book is now scheduled to be printed in 16 countries and in 19 languages.
One project is The book that disappears, a volume printed on reactive paper that turns black after 20 minutes.
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