Thirteen years ago he penned a book, still in print, called Value-Focused Thinking: A Path to Creative Decision-Making, which says that most corporate executives put the cart before the horse.

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It had to defend the value of print because it wasn't as sexy.

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Not long ago, publishers decried low e-book prices as a scourge on their industry that cannibalized print sales and drove down the value of their products.

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Bottom line: Moving parts can add value, but please always remember to read the fine print.

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Over the weekend the republic decided to print banknotes and to embark on an economic reform programme which would give them value.

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However, the fine print of many points-based rewards programs reveals that individual points have no cash value.

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One or two examples, perhaps a Polaroid and a finished print from a fashion shoot by Richard Avedon, would have illustrated the technology's value in aiding experimentation across the board, not just among a group of self-identified artists.

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Oh, and while you are doing that the Fed is going to print massive amounts of dollars (far, far more than they are now) and destroy the value of the dollar, so your Texas pensions will be worthless.

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Pushing down a currency's value may be easier, since a government can sell as much of its currency as it wants to print.

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And let's ignore the fact that the U.S. government can literally print the money to service Washington's Treasury debt--after all, in the inflationary 1970s the real value of a U.S. Treasury bond plummeted and Washington's top-notch credit rating was unaffected.

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