Will you start with print ads?

FORBES: Why Businesses Fail.

Though he originally signed on to back an internet-only news outlet, with Brown at the helm, Diller became convinced that a hybrid play was the way to go, to the point that, when the merger with Newsweek seemed to have fallen through, he told analysts IAC would buy or start its own print magazine.

FORBES: Newsweek Going Digital-Only; Layoffs Coming

First, we start with the same PDFs that we use to print each issue of FORBES magazine.

FORBES: Connect

But just to make sure that the message gets through to Chinese tourists and investors, the husband-and-wife team behind Jeju Weekly, Dr. Kim Gyong Ho and Song Jong Hee, plan to start a Chinese publication in 2011 which will be available in both print and on the web.

FORBES: South Korea's Jeju Wants Chinese Green Investors

At this point a two percent print is enough to keep more people positive than negative, but not enough for businesses to start hiring again.

FORBES: U.S. GDP At 2%, Economy Continues On Treadmill