The Celebrity 100 is based on entertainment-related earnings plus media visibility (exposure in print, television, radio and online).

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The partnership with i-D Magazine extends the campaign to an offline audience, while also granting online exposure to the print glossy.

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It incorporates functions such as a loupe, exposure picker, print, JPEG conversion, and batch white balance settings, highlight correction, noise reduction and aberration correction mode.

ENGADGET: Sigma DP3 Merrill packs a Foveon X3 sensor and a fixed F2.8, 75mm-equivalent lens

But one of the reasons Viacom has prospered is that it has little exposure to areas where advertising has been hit the hardest--print publications and on the Web.

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