If you are a traditional print-centric creative, you may approach it from a messaging and visual perspective.

FORBES: The Two Steps To Creating Humanly Relevant Digital Ideas

Rather than leaving hands-on work to underlings, as many executives do at his stage, he continues to use new design and animation programs to generate creative products like print, digital and broadcast ads and websites.

WSJ: How Not to Be the Office Tech Dinosaur

All this is the work of passionate professionals at Forbes and the talented creative team at Athletics, a digital and print collective in Brooklyn, N.

FORBES: The Forbes 400: A New Look and Much More

Thirteen years ago he penned a book, still in print, called Value-Focused Thinking: A Path to Creative Decision-Making, which says that most corporate executives put the cart before the horse.

FORBES: 4 Steps to Successful Brainstorming

Casey Caplowe, co-founder and creative director, really lead this charge and nailed it within hours of going to print.

FORBES: An Interview with Ben Goldhirsh on the Transformation of GOOD

Eastman and his two new creatives partners are change agents for a traditional creative agency, arguably putting more weight on social media and digital advertising over TV and print.

FORBES: By 'Going Digital', Is The JWT Ad Agency Transforming Its Business Model?