Time Magazine this week gave up some of its free print content in favor of a pay-based system.
But month in and month out, will publishers really find it worth the time and money to craft as elaborate a wrapper as this around their print content?
Traditionally print-based content creators are now at the vanguard of content dissemination across new channels.
Rather than craft every page individually, you set up rules and templates to guide how pages both online (as many sites do now) mobile and print will display content.
While he spends a lot of money to produce content, print the magazines and distribute them, he only collects from advertisers after customers receive their copies.
Garden.com, which sells everything for the garden and publishes a print magazine that shares content with the Web site, is down 74% from its high in September.
You can also make giving fun, said Tim Parker, the owner of ECS, a company specializing in financial and small business content for print and online media.
Readers will have access to a wider and more diverse range of frontlist and backlist content in multiple print and digital formats.
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That's no surprise, given that it takes fewer resources for blogs to crank out content than it does print titles.
When we were all just thinking of how to get things from print on to the web, content strategy was a way to think about how and why to do that.
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The only compromise it seems is that a publisher can grant print subscribers free access to the same content in the App.
The satisfaction of getting content now trumped waiting for print later.
It may be too much to hope that The Daily would explicitly label such content as advertising, as print publications do with ads that mimic the look of their news wells.
Newspaper publishers hope that this emphasis on distinctive content may ease the move from print to digital distribution.
In this way, the same content can be displayed differently in print, on a web page, in an app or even on a TV, without requiring laborious human intervention.
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The variety and type of content vary wildly due to the new venues of smartphones and tablets, where content is being consumed, as well as the format people want to view their content, video, audio, print.
In the short term, the BYOD model may be sufficient because most of the digital content students are using closely mirrors traditional print textbooks.
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The options businesses can have control over include print, preview, subscription periods and timed access to content.
From film to television, print to digital and games, Red Bull Media House content is optimized for any device or platform.
Just as some folks still pay a premium for the print edition of a daily newspaper, or for exclusive content not available to free readers of a publication, in-person education is not going away.
And although physical space is less of an issue than in print, how much capacity will be left for actual content, how much attention capital will readers be asked to spend on the sexy stuff, and how will the balance be struck?
That's all about cross-media, personalized content that we are now integrating into the commercial print world.
Traditional publishers have struggled with how to get paid for the digital form of content that readers had been happily paying for in print for years.
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But content is a flow medium, and attempts by the print-driven mindset to control the experience have mostly failed.
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The QUE proReader enables newspapers, magazines, and other types of content to have a richer reading experience that is symbolic of their print editions, complete with photos and formatting.
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The Time Inc. magazine division began to lay off about 6 percent of its global workforce of 8, 000 last week, as it prepares to do more to deliver its content on multiple platforms and devices, and cut costs in line with falling print subscription and ad revenue.
Inspired by the beauty and ease of print media, Flipboard's mission is to fundamentally improve how people discover, view and share content across their social networks.
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Advertising pays in part for cable television and print, and in full for broadcast television: without commercials, it will be hard to make content pay on the Internet.
And that was a magazine app that would combine our print heritage with social sharing and provide a window into our powerful Web site with all its underlying content.
If the system catches on, marketers are likely to learn even more about how people consume content on the Web, and adjust their advertising to reflect a hybrid of Web and print consumption.
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