With BMW for instance, consumers can visit a Web page and print off a simple bar code which they then show in front of their Web cam.

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Recipients print a coupon with a bar code that includes the account number, and mail it in with a check.

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Currently in its soft launch phase, the wooden-decked dance area on the sand is cordoned off from the regular beach, while the zebra print low slung sofas and armchairs in the bar are comfortable and elegant.

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