One store, at 555 Madison Avenue, features black velvet ottomans and separate areas for boots, pumps, and animal print heels.

FORBES: Nine West Concept Stores Resonate

But one of the reasons Viacom has prospered is that it has little exposure to areas where advertising has been hit the hardest--print publications and on the Web.

FORBES: The Overachievers: Viacom's Clear Signal