The two-year-old startup, which is headquartered in Stockholm and has offices in New York and Shanghai, uses eye-tracking technology to gauge the effectiveness of printand online ads, packaging designs and website and store layouts.
The taxman always has an eye for the fine printand lawyers pointed out that Article 39(1)of the 1961 Convention obliges the mission to notify the Foreign Office of the appointment of a member of its staff.
He lobbied for the company, which spends 5% of sales on ads and marketing, to replace print ads that had simple shots of bikes and ad chatter in "weird Euro English" with more eye-catching pictures of Saunier Duval, the Spanish pro cycling team Scott Sports cosponsors.
Theallet moved into silky skirts and dresses, including an eye-catching, one-shouldered gray frock with a colorful print peeking out from a slit in the front.