The rationale behind the legal principle is that publishers can research, review and edit the content they publish whereas distributors often cannot easily do so for the content they distribute.
And by sharing their personal data with the websites they visit, they can receive contentand product recommendations personalized to their own unique interests, which in principle is good for websites and users alike.
Many people have risen up to attack this principle based on the feeling that with micro-blogging and status updates on Facebook or Twitter, the barrier to content production is so low that the number would skew higher.