"There was a survey done a while ago which discovered that a lot of people had heard of the Prince's Trust, but didn't know what it did apart from run some very good pop concerts, " the prince said.
Moreover, Prince (who has sold over 100 million records in a 30-year career) may know what a lot of people are still learning: In any market, it is important to either deliver abundant commodities cheaply and efficiently, or cater to high-value scarcity.