By combining all of the NFL-based awards into one show, turning it over to primetime and allowing corporations to sponsor awards, the NFL has once again capitalized upon its business and millions of fans.
Former Countryfile presenter Miriam O'Reilly won an age discrimination case against the BBC last year after she was dropped from the rural affairs show when it moved to a primetime Sunday evening slot in 2009.
In her employment tribunal she argued she had been discriminated against because of her age, when she was dropped from the rural affairs show as it moved to a primetime Sunday evening slot in April 2009.
In addition to the 30 local hours of HD programming, most of the CBS primetime schedule along with "The Young and the Restless" in daytime and "Late Show with David Letterman" at night are broadcast in full 1080i HD.