Firstly, Netflix might face competition from Amazon Prime video streaming service that was launched last quarter.
His Amazon Prime video streaming service is a direct competitor to Netflix (in the release, the company announced it reached a licensing agreement with EPIX giving their users access to movies like The Avengers, Iron Man 2, and the Hunger Games, meaning the cable channel ended its exclusivity with Netflix) and, to a certain extent, the Apple iTunes store.
"Since launching Prime Instant Video, we've continued to expand both the quantity and quality of video content for our Prime members, " said Brad Beale, director of digital video content acquisition for Amazon.
ENGADGET: Amazon, Warner deal brings Fringe, The West Wing to Prime Instant Video exclusively
Customers can instantly watch movies and TV shows from Amazon Instant Video or Prime instant video on a Mac, PC or directly on a TV with any of the 300 compatible devices.
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Customers can instantly watch movies and TV shows from Amazon Instant Video or Prime instant video on a Mac, PC or directly on a TV with any of the 300 compatible devices, including the new Kindle Fire.
ENGADGET: Amazon Prime Instant Video expands its library with even more video from PBS
Customers can also access Amazon Instant Video and Prime Instant Video from Kindle Fire, Mac or PC, or on a TV using either a compatible connected device such as a Blu-ray player or a Roku or directly on compatible Smart TVs.
This offering only works if Amazon.com keeps Prime Instant Video tethered to Prime.
That includes both purchased or rented videos, as well as free titles through Prime Instant Video for Amazon Prime subscribers.
The app also makes more than 30, 000 titles from Prime Instant Video available to Prime members such as hit TV shows like American Horror Story, Downton Abbey and Fringe, as well as popular movies such as Hugo, Thor and Goodfellas, to stream instantly on their iPhone or iPod touch at no additional cost.
ENGADGET: Amazon Instant Video streaming app now available for iPhone and iPod touch
Both Fringe and The West Wing will be available exclusively on Prime Instant Video for the summer, giving Prime members and Kindle Fire customers exclusive access to favorite titles that have been previously unavailable.
ENGADGET: Amazon, Warner deal brings Fringe, The West Wing to Prime Instant Video exclusively
Prime instant video is a benefit for paid Amazon Prime members.
ENGADGET: Amazon Prime Instant Video expands its library with even more video from PBS
X-Ray for TV is available starting today on the most popular TV shows from Amazon Instant Video, many of which are also available as part of Prime Instant Video: Justified, Downton Abbey, The West Wing, Sons of Anarchy, Falling Skies, American Horror Story, Grey's Anatomy, Doctor Who, The Walking Dead, Lost, Glee, Breaking Bad and Game of Thrones.
ENGADGET: Amazon intros X-Ray for TV, helps you remember those 'Game of Thrones' actors
Prime Instant Video includes more than 18, 000 movies and TV episodes available for Prime members to instantly stream and enjoy at no additional cost.
ENGADGET: Amazon, Warner deal brings Fringe, The West Wing to Prime Instant Video exclusively
The app also offers access to Prime Instant Video, a service with more than 17, 000 movies and TV episodes available to Prime members at no additional cost.
ENGADGET: Amazon Instant Video streaming is now live on the Xbox 360 HD
Prime Instant Video will be the exclusive online subscription home for Under the Dome.
ENGADGET: Amazon expands CBS content on Prime Instant Video, lands an Under the Dome exclusive
In addition, Amazon Prime members can watch more than 30, 000 titles on Prime Instant Video at no additional cost.
Amazon Prime members can stream titles from the entire Prime Instant Video library.
Domestic Television Distribution to add popular TV shows, including Fringe and The West Wing to the Prime Instant Video catalog.
ENGADGET: Amazon, Warner deal brings Fringe, The West Wing to Prime Instant Video exclusively
Amazon continued to expand its catalog of title offerings for Prime Instant Video, announcing licensing agreements with Discovery Communications and Viacom.
Prime instant video will also offer popular PBS news programs with day-after air availability from shows like Frontline and Washington Week.
ENGADGET: Amazon Prime Instant Video expands its library with even more video from PBS
Just last week, Amazon announced that Prime Instant Video will soon become the exclusive online subscription home for PBS hit Downton Abbey.
ENGADGET: Amazon expands CBS content on Prime Instant Video, lands an Under the Dome exclusive
" Prime Instant Video will continue to be the exclusive subscription home through Season 4 and, if produced, Season 5 of "Downton Abbey.
This subscription offer allows US Prime customers to stream as many titles from Prime Instant Video as they like, at no additional cost.
ENGADGET: Amazon intros X-Ray for TV, helps you remember those 'Game of Thrones' actors
He sees no material impact from Amazon Prime Instant Video service.
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Prime Instant Video is Amazon's video subscription offer-it includes more than 38, 000 movies and TV episodes selected from the full assortment available at Amazon Instant Video.
ENGADGET: Amazon intros X-Ray for TV, helps you remember those 'Game of Thrones' actors
Prime Instant Video is Amazon's video subscription offer-it includes more than 18, 000 movies and TV episodes selected from the full assortment available at Amazon Instant Video.
ENGADGET: Amazon, Warner deal brings Fringe, The West Wing to Prime Instant Video exclusively
Prime Instant Video includes hit TV shows like Glee, Downton Abbey and Sons of Anarchy and classic movies such as Office Space, The Graduate and Brokeback Mountain.
ENGADGET: Amazon Instant Video streaming is now live on the Xbox 360 HD
This will bring the total number of Prime instant videos to 12, 000 by the end of this year, more than doubling the Prime instant video title count since its launch.
ENGADGET: Amazon Prime Instant Video expands its library with even more video from PBS
Prime customers can access Prime Instant Video on Kindle Fire or any of the hundreds of compatible Amazon Instant Video devices, including the Roku, Xbox 360 and PlayStation 3 gaming console.
ENGADGET: Amazon, Warner deal brings Fringe, The West Wing to Prime Instant Video exclusively
Amazon.com announced a new licensing agreement with EPIX for movies including The Avengers, Iron Man 2, The Hunger Games, Super 8, Thor, and more, expanding its catalog of title offerings for Prime Instant Video to more than 30, 000 movies and TV episodes.
ENGADGET: Amazon Q3 2012 earnings: $13.18 billion revenue, net loss of $274 million
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