That prompted Tory leader to describe her as the first chief whip in history to put the prime minister in the frame for losing a key vote.

BBC: Profile: Hilary Armstrong

Pierluigi Gazzolo, the president of MTV Networks Latin America, said that his channels will show one of the new Switch PSAs once within a three-hour time frame at prime time, or between 50 and 75 times every week.

FORBES: MTV's Green Crusade

So how should you approach reaching and connecting with your own customers and prime prospects during this same time frame?

FORBES: To Every Marketing Plan, There Is a Season

Prime Minister Najib Razak has tried to frame this shift in conceptual terms, establishing a Global Movement of Moderates and signaling Malaysia's clear intention to pursue peaceful coexistence and conflict resolution as bedrock policies.

WSJ: Michael Vatikiotis: Malaysia the Moderate Peacemaker

Obama and Iraqi Prime Minister Nouri al-Maliki have both recently talked about creating such a time frame.

NPR: Petraeus: 'Long, Hard Slog' In Iraq