They said they were family friends of the rally champion and his wife, and their sons attended the same primary one class at school.

BBC: Boy had no permission to be on Colin McRae helicopter

At this point, class action lawsuits over privacy violations have been one of the primary mechanisms for consumers to essentially punish companies that have done privacy wrong (E.g. the Facebook Beacon disaster).

FORBES: Will a 'Privacy Bill of Rights' Include the Right to Class Action Lawsuits?