Dodman said that while it's fairly evident that animals experience primary emotions such as fear, what has been more hotly debated is whether they have secondary emotions like jealousy and guilt.

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The primary emotions are that of fear and greed.

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Emotions are the primary driver of our behavior.

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According to a press release from branding agency Millward Brown, facial coding by Affectiva and their own Link copy-testing will be the primary technique used to gauge consumer emotions.

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