Another primary concern about the game was that each copy allowed for only one player using one screen name to use it.

BBC: Spore copyright control relaxed

According to a press release from branding agency Millward Brown, facial coding by Affectiva and their own Link copy-testing will be the primary technique used to gauge consumer emotions.

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Unofficially referred to as "Sub-Zero, " the facility will store a copy of the social network's data in case its primary servers need to be restored in an emergency.

ENGADGET: Facebook to backup its servers with low-power storage devices at 'Sub-Zero' data center