But it does not seem to have occurred to Sony that IBM would sell key parts of the Cell before it was complete and to Sony's primary videogame-console competitor.

WSJ: Playing the Fool

To wit: The tachometer is the size of a wristwatch tucked into the left corner behind the steering wheel (you can switch the display on the LCD screen), while the option for connecting to an iPhone takes prime and primary placement in the center console screen.

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Also, the company cannot solely rely on growth in embedded products and game console royalties, which were primary driver of growth in consumer product revenues in Q2.

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