Sometimes Mr. Pries has to use a bit of trickery to keep company presentations looking good.
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As Dorian wallows in debauchery, Basil pries into his secret life and wonders about the state of his soul.
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Mr. Pries didn't want to leave the image as it was, because it would send a message that the company was disorganized.
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"The disparity in the photos distracts from the intended use of the photos, which is to portray a cohesive unit of individuals, " says Daniel Pries, co-founder of ProPoint.
Getting those details right is crucial, Mr. Pries says.
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