For me the most telling point concerns the remarkable differences in pricing between the Japanese and American auto markets.

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We eventually made a game out of noticing cultural differences during the pricing project.

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Such a pricing system obviously makes price differences a great deal more visible.

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With this kind of irrational pricing, co-existing with such dramatic differences across hospitals, it behooves us all to comparison shop whenever possible before undergoing any kind of non-urgent hospital procedure.

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