Overall, the fundamental forecasts for 2013 look too benign to lead to any call of a major break from the same pricing pattern and supply-demand pattern of 2011 and 2012.
The rise of online video also threatens to break up the industry's pricing model as fragmenting TV audiences find more opportunities to pay only for the content that interests them instead of the bundle of channels that traditional pay-TV operators typically sell to customers at one overall price.
All three companies are working hard to break that suicidal pattern by slashing factory capacity, buying out tens of thousands of workers and readjusting their pricing strategies.