Cheyenne Ehrlich of New York-based Clickthebutton.com learned about the need for such trickery when he released new price-shopping software last year.

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Cheyenne Ehrlich of Clickthebutton.com, based in New York, learned about the need for such trickery when he released new price-shopping software last year.

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It is likely the reversal of those elevated short positions served as a catalyst for positive price movement when the weak US job data was released and the BoJ announced that it will double its monetary base within two years.

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Amazon has figured out the lesson for Blackberry and every other entrant into this incredibly competitive market: Do it right, at the right price, have the product ready to go when released for sale, provide apps and lots of content, and make sure that the hardware and software are supplied at the same time.

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However when sale records are released, it may be revealed that the buyer was able to talk the price down a few notches.

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