It hasn't been helped by the three biggest credit agencies lowering the company's bond rating to "junk, " and the Lumia 900's violently slashed price.

ENGADGET: Nokia's Q2 2012 financials: 4 million Lumias sold, $1.01 billion dollar loss

Almost across the board on Thursday, sell side analysts slashed their price targets on Apple (NASDAQ: AAPL) as the stock tumbled about 10 percent.

FORBES: Apple Analysts Cut Price Targets After Disappointing Quarter

Steamships, canals and railways slashed the price of shifting goods.

ECONOMIST: Business books (5)

Lee slashed spending on price specials and couponing.

FORBES: Clawing back

The "inverse auction" meant that for every pre-order, one penny was slashed from the starting price.

BBC: RELATED BBC SITES

With the iPhone 5 I saw my opportunity: the iPhone 4S price-tag had just been slashed in half, making the phone a steal.

FORBES: Forget The iPhone 5: Now Is The Perfect Time To Buy An iPhone 4S

Rhodes slashed production 40% and the price of rough shot up.

FORBES: Fracture Lines

The price is still being paid with wages and costs being slashed in an attempt for these mainly southern countries to regain competitiveness within a monetary union.

BBC: The pain of southern Europe's unemployed

In England many bookmakers have slashed the odds on a white Christmas to the shortest price for 20 years.

BBC: Bets on for a white Christmas

The reason: As long-haul carriers desperately slashed prices to fill seats and spread expenses, the implied price each passenger pays per connecting leg has dropped relative to the distance traveled during that leg.

FORBES: Frontier Airlines Braces For Turbulence

Over the past year, as the price of Saudi crude tripled, he doubled visa fees for foreign labourers, introduced a hefty airport departure tax and slashed subsidies on electricity and petrol.

ECONOMIST: Saudi Arabia on the dole