The survey indicated that variety of merchandise had a far greater impact on satisfaction than did price.

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In January he announced price cuts for sellers who have high satisfaction ratings from buyers.

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ForeSee ranked online customer satisfaction on four criteria: price competitiveness, merchandise appeal, site content and site features.

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Indeed, the company has found that since introducing the NPS in November as customer satisfaction with its sales associates, service and price perception has improved.

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Price signals orchestrate this perpetual friction between buyers and sellers into a concert of mutual satisfaction.

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New research shows that 85% of companies understand that customer satisfaction - the way consumers are treated - is just as important as the price and quality of the products they sell.

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Second, customer satisfaction was never an issue with Netflix except for a brief phase in 2011 when the company introduced price increases.

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