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Indeed, the company has found that since introducing the NPS in November as customer satisfaction with its sales associates, service and price perception has improved.
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The Channel Islands Competition and Regulatory Authorities (CICRA) said there was a perception the price of grocery shopping was too high.
BBC: Guernsey and Jersey grocery prices to be investigated
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Releases like XCOM: Enemy Unknown further drive home the perception, but the price will have to be perfect.
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"But when prices peaked in 2007-2008, and more than 20 countries faced food price-related riots, this perception began to change, " he adds.
BBC: Africa: Feeding the rising urban population
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There is also the perception game that often decouples share price from real value.
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Green hopes Eco-Pak will change the "living in a box" perception of shipping containers at a price which won't break the bank.
CNN: New container home design thinks outside the box
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And if I did want the whole album, the expectation of the production savings (no liner notes to print, no plastic case, no shipping) creates an expectation that I will pay less for that, a perception that has driven down the price of CDs to compete with digital albums.
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Price too low, and it impacts the quality perception of the product.
FORBES: Price; Marketing's Most Delicate "P"
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Quality and speed of streaming is getting better and faster every day, and for Netflix it in fact represents a big and fast-growing portion of their user base yep, contrary to the perception of Netflix customers angry at the price situation and loathing the streaming content options, streaming content in fact was a big factor in helping drive company growth.
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