It's likely that you will have a quiet night and you can use a price incentive or value promotion to attract customers - but as soon as you target a group of people in a serious way (through advertising), you are likely to be thought of as a restaurant catering just for that market.
The promotional inducement suggests sensitivity to price or incentive, which is not good for long-term loyalty.
An option to buy their companies' shares at a fixed price gives directors an incentive to push up the share price, bringing the interests of management and shareholders more closely into line.
"We want to see how many more people we can get to go to the cinema more often using price as an incentive, " he said.
The price of a permit is thus not the incentive: that price is rather telling you how difficult it is to meet the cap.
So a boss with a stack of options to buy the company's shares at a set price has a strong incentive to repurchase shares.
After that I had less incentive to price-shop.
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HSAs and high-deductible plans give health care consumers an incentive to impose price discipline.
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Aside from the thrill of pitching in the majors, Price has plenty of financial incentive to push his way into Tampa Bay's rotation.
But surely the price guarantee actually reduces the incentive to diversify?
Guaranteeing a minimum price also means there is no incentive to improve quality, grumble coffee-drinkers, who find that the quality of Fairtrade brews varies widely.
If the banks enjoy too much protection, they have little incentive to compete on price or quality with other banks, or indeed with non-banks offering similar services.
Changes in electric use by demand-side resources from their normal consumption patterns in response to changes in the price of electricity, or to incentive payments designed to induce lower electricity use at times of high wholesale market prices or when system reliability is jeopardized.
However, they do provide an incentive to boost the share price in the short run, which may not be in the company's best long-term interest.
The DoT's apparently perverse position was prompted by studies which found that, for passengers taking connecting flights with two airlines that are only loosely allied, each carrier has an incentive to ramp up the price on its leg of the journey, even if this results in lower overall demand for such flights.
The higher the price of the contract, the stronger the incentive to curtail emissions.
And the increased price of jet fuel only adds to the incentive to shut out frequent flier members.
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If their rewards are more closely tied to a company's share price, top managers should have a stronger incentive to maximise profits.
They get their income from dividends, not from the issue of new shares or from a fancy incentive scheme linked to the share price.
Also, the company is embarking on a new marketing strategy that shies away from cash-back and employee-discount incentive programs and instead puts lower price tags on the vehicles to begin with.
Ending price declines would give companies and households more incentive to borrow and help the world's third-largest economy pull out of its latest recession, its third in the past five years.
Cap-and-dividend would set a price on carbon, thus giving Americans a powerful incentive to burn less dirty fuel.
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With no one looking to cash out, there is little incentive to push shares at a higher price and risk a clumsy debut, these people said.
Worse, in a bid to offset the decline in music sales, companies raised the price of their CDs, which only increased the incentive to download them illegally.
The more prices rise, the greater the incentive to hoard, which creates an upward price spiral.
This has contributed - along with a weaker pound - to a narrowing of the price difference north and south, thereby reducing the profit incentive for smuggling.
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GM's incentive spending, as a percentage of average transaction price, was about 9.8% in the third quarter, only slightly above the industry average.
In other words, we expect that students do have an incentive to minimize their costs (unless the subsidy program is set up in such a way to negate that incentive), though the fact that students use price as a proxy measure for quality in higher ed likely significantly dampens this effect.
If a surge in demand pushes the price of existing property above its replacement cost, developers have an incentive to build more.
So Felix had an incentive to buy Facebook stock for the funds at a higher price in order to get larger commissions.
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