For one thing, the retailers complain, it ignores the elements other than price which might make a shopper choose one store over another, such as service.
Out of the elements that matter most in the subscriber growth strategy, content, more than price or marketing, may present the largest challenge to the company as it negotiates with distributers for access to desirable entertainment.
Keep your bargaining cheerful, smiling and light-hearted, and the gentle back-and-forth of price negotiation (however much you might initially cringe at the idea) can become one of the most enjoyable elements of the entire experience.