Price does not include all advertised features.

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Perhaps Facebook will start showing ads on top of its mobile messenger app or do so on a free version of the app and offer a premium version for a modest price that does not include advertising.

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For one, what right-thinking investor would want to own a stock the price of which does not include all information, good or bad?

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This does not include the price increase to be incurred from changing the percentage of hormone-free milk from 27% to 37%.

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