Pre-preview announcements continue to pound home the message that our smartphones should be silent and dark while the movie plays.

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The first feature, Message Sneak Peek , brings up a preview of an email when you right click on it in your inbox.

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Today, a sneak preview on YouTube of your game-changing brand can help spike your public message to over nine million views.

FORBES: An Unlikely Super Bowl Ad For the 100th Birthday Of Our Income Tax

Exploiting the preview pane feature in Microsoft's Outlook e-mail program (which allows users to see a message in a small window before they open it) BubbleBoy can infect your PC even if you don't open the attachment it is hiding in.

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