Now age 11, Isaiah is taking Prevacid and has been diagnosed with a gluten intolerance.

WSJ: Is It Colic -- or Is It Acid? Pediatricians' New Rx

As head of sales his primary mission was to launch Prevacid, a new drug for acid reflux.

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If your heartburn doesn't go away, or if you have other symptoms such as difficulty swallowing, see a doctor, who will probably prescribe one of the so-called proton pump inhibitors (Prilosec, Nexium, Prevacid).

FORBES: Magazine Article

For the most part, Protonix, Prilosec and a third drug, Prevacid, which is sold by a joint venture of Abbott Laboratories (nyse: ABT - news - people ) and Japan's Takeda , are considered very similar.

FORBES: Magazine Article