"We've got some pretty good guys who play a pretty good brand of basketball, " Cowboys coach Larry Shyatt said.
After all, what most leaders want is not social media notoriety, but a pretty traditional thing: brand elevation.
The other part that's always tricky is the creative control because it's not in a brand's nature to relinquish control--they're used to making commercials, which are very controlled and highly manipulated 30-second spots that paint a pretty picture of their brand.
Among the 1, 000 non-marketing folks, it was pretty obvious that they all want and enjoy a brand to proverbially pull up the chair and tell them a story as they are also attempting to sell them something.
The kids pretty much made all the creative decisions, which gave the brand its authenticity.
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What I am pretty sure of is that Facebook did the right thing as a brand by remaining neutral and, as such, true to its purpose to be a place where people can come to safely share thoughts and information.
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And talk about brand power: NYSE and Nasdaq are photographed and featured in pretty much every news story about the market.
The one-time motorcyle salesman can claim pretty much all the credit for transforming the sport into the huge global brand it is today.
To be honest, no matter how many products you brand with the letter i, the Web can be a pretty dull place to be if you're surfing on an Apple.
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Well if you thought that the E720 was as thin as they come, think again, because old BenQ has managed to shave off almost five full millimeters with its brand new 7.2 megapixel X720 (we're pretty sure the "x" stands for "xtra breakable").
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"Fashion is a fast-moving industry where brand loyalty is fickle and Republic has failed to keep up with some pretty fierce competitors, " she said.
The Algerian press is pretty unanimous in blaming it on militant Islamists, who disagreed deeply with Mr Hachani's brand of moderation.
The Blackstone Group bought it about a year ago, but I can pretty much promise you even without even asking them: unlike LaQuinta Inns, Motel 6 will not become a Hilton brand.
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